Safari Kid International, which has five settings in this country, will now operate under the name Kïdo in the UK and the US.
The group’s settings in Hong Kong, Dubai and India will continue to run under the Safari Kid name.
In the UK, Kïdo operates settings in Clerkenwell, Chiswick, Golders Green, Windsor and Camden, with an additional two London openings, in Wandsworth and Crouch End, taking place later this year. A new setting in Greenwich is also planned for early 2020.
The group currently offers 400 places for children in the UK, set to increase to 570 by the end of 2019.
Settings owned by the group in the USA, India, Hong Kong and the UAE provide a total of 3,500 childcare places, due to rise to 4,500 by the end of this year.
Aniruddh Gupta, founder and chief executive officer, said, ‘Kïdo, pronounced kee-doh, is the Japanese word for luminance. This new brand is a more accurate reflection of our vision – we don’t believe that anyone should hide their light under a bushel, least of all children. Everything we do is designed to ignite and magnify their passions.
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